Stop googling for business marketing tips

Get moving on a simple-to-implement digital sales system instead. The Local Rock Star DIY program will guide you through the three key phases of creating sustainability, profitability, and EASE in your local business.

Are you tired of searching for answers about how to get more business?

I see you.

Maybe you’re suspicious that the “Marketing Experts”, “Gurus”, and “Networking Ninjas” are selling you snake oil.

You’re right.

You don't need another "marketing hack" or 100,000 Instagram followers to have a profitable and sustainable local business.


You aren’t likely to find all the business you ever needed at a networking event either. If the event name has “Networking” in it, you’re likely to find a room full of people there for only one thing: What they can get out of you.

It's exhausting right?

The hustle can make you feel like a has-been rock star the day after a hotel-smashing bender. #It’sNotCuteAnymore

I know what you’re going through because I’ve been there. I've wasted money, time, and focus on gurus and gadgets. It was sort of my full-time gig from 2008 to 2013. But then something happened that changed my business forever. I learned how to own my one small stage to have a MASSIVE impact with the people I most want to serve. Since then, I’ve been able to hit my big goals every year.

Want to learn how I did it, and you can too? Great! 

Then you're in the right place.

Has one of these business growth traps caught you?

😩 You’re a little (or a lot) overwhelmed by all the tech, choices, networking groups, and coaching options available.

That’s 100% okay. You don’t need to figure this out alone anymore. After 10 years as a digital strategist, I’ve sorted through the noise and narrowed it down for you here. No more guessing, stressing, or trying expensive subscriptions that don’t work.

📞 Cold calling and business growth clubs have left you feeling exhausted by strangers and sleazy sales tactics.

Let’s agree to never do that stuff again, okay? I breakout in hives when thinking about the 80’s hair band biz strategy of showing up cold in some poor sucker’s lobby with shoulder pads and a flyer (#RecoveringBanker).

⌚ You've wasted time in networking groups or trying to find referrals for people you don't really know.

Yup, I spun my wheels for years on the networking circuit, too. I did a lot of free work supposedly “for exposure” and spent a full-time gig’s equivalent in weekly time growing everyone else’s business except my own through the power of referral-based marketing.

(Pssst...There were shoulder pads in that gig too.)

🎤 Maybe, you've been trying the Facebook marketing thing and feel like you're on stage, talking to an empty arena.

Don’t even get me started on the post-and-pray world of social media managers, weekly 500-word blog posts, $50 content writers and so-called bulletproof Facebook ad funnels. Trust me, if there’s a “Marketing Hack” circa 2010 to be tried, I’ve probably done it. None of them work for more than 15-seconds.

I know what you're going through. Because I've been right where you are right now. If you’re anything like me, you’re ready to say NO MORE.

You're ready for business help you can trust. You're ready for sustainability and profitability that lets you sleep well every single night. 

That's why I created this program. So, let's take a peek shall we?


Local Rock Star DIY will teach you how to stop searching for clients. Instead, you’ll learn to show up where they are searching for you


Breathe deep. There’s more than enough time.
We’ve made this program DIY so you can move through it at your own pace.

Local Rock Star DIY will teach you how to:

  • Show up in searches in your local market,
  • Be the topic of conversation with your raving fans,
  • Always know you have a pipeline because your website has become a lead-generating sales machine that drives your business growth every day.

Local Rock Star DIY will teach you how to stop searching for clients. Instead, you’ll show up in their searches, during their conversations, and be the buzz of their biz convos.

Growing your customer base doesn’t have to feel tougher than an audition for America’s Got Talent

What you need is a mic drop-worthy strategy to make your biz memorable to those who matter most: Local Influencers.

The old advice to focus on your target market is as dated as that All-4-One tape melting in that box in your attic. 

I promise, when you learn how to talk to the RIGHT people, you’re going to start feeling like the Local Rock Star you are. Because each of us has a base of raving fans waiting for us to walk out onto the stage and serve them.

As seen in...

Choose the Local Rock Star DIY package that’s right for you…


Align With Your Raving Fans

$97


Align your business message with the needs of your customer. Learn how to create raving fans who buy from you repeatedly, share with others, and are excited about your work.

Win In Local Search

$97


Get found FAST with Google My Business & other local techniques. Students in this course have quadrupled their leads in less than 10 days by implementing these simple strategies. 

Websites That Sell for You

$97


Turn your website into the driving force behind your sales growth. In this easy-to-understand course, will learn how to analyze, update, and manage your own website that works. No tech skills required.

Best Value

Local Rock Star DIY: Strategy + Staging Bundle

$249


Set the stage for a digital sales journey that works for your local business and dominate your competition in local search. The Strategy + Staging bundle includes all three components of the Local Rock Star Strategy in one. Save $42 when you buy them together. 

Local Rock Star DIY will teach you how to…


Boost brand awareness and authority.

Do you feel like the right audience has no idea who you are? You will learn how to get famous with the RIGHT people in your local area, without sacrificing your privacy or your free time.

Generate more leads from your website.

Never waste money on snake-oil sales systems or phony web companies again! You will learn to compete with the “big guys” in your area for rankings. By narrowing your search strategy to local and topic-specific searches, you will get found fast using the proven strategies my clients pay five and six figures for.

Set up website conversion systems that work while you don’t.

Sometimes we forget, but we’re in business to have a life, not to work ourselves to death. Local Rock Star DIY will help you get your time back.

What past participants say about using the Local Rock Star Strategy


Jovan Miller Headshot for Testimonial

“When we first started working with Renia, I was frustrated with our web presence and felt confused about what to do next. Renia helped me to understand my target customer better, streamline our branding, and helped us to rank for stuff that makes sense for our business…Renia helps us a lot with our online marketing, but what matters most to me is that I feel like we are working with a true partner.”

Jovan Miller-Zeller
CEO, Tree Care by Robert Miller, Inc.

Dr. Donna Menezes-Enos Testimonial Headshot

“I have been working with Genevieve Digital for the better part of a year in a half now. Renia has created our website and our brand strategy, which has been a big part of our success. Renia’s creativity and knowledge of business and marketing is a must for every business owner who has serious aspirations of being successful.”

Dr. Donna Menezes-Enos
Clinic Director & Founder,
Spring Hill Holistic Wellness Center

Lisa Hannon Testimonial Headshot

“I’ve worked with Renia for over three years now. She started out as my web strategy person but has become much more. She is really more a coach, teacher, and cheerleader for us. I first went to Renia for copywriting, then for website help, but I think her biggest value is as a strategist. If you don’t know where to go from where you’re at or how to take the next step, Renia is the person you need on your team.”

Lisa Hannon
President, Mrs. Grout

Local Rock Star DIY
Frequently Asked Questions


What kind of work will I need to do each week and how long will it take?

Past participants say they spend 5-15 hours working through Align with Your Raving Fans. Everything else in the lessons is designed to be executed in 30-minutes per day, or about 3 hours per week.

What should I expect my results to be if I complete all the lessons?

I have used the system this program will teach with over 150 different companies, with phenomenal results. That said, it's difficult to give you concrete numbers without looking at where you are now. That’s why teaching you how to identify and set the right goals is an important part of Align with Your Raving Fans. We will learn how to look at where you're at, set realistic goals, and monitor how you're performing. One of the concepts we follow is called “Growth-Driven Systems”, which means you'll learn how to make small tweaks each week to help you hit your goals.

Most participants start seeing results, after doing the program work for 30 to 60 days. We have a formula that we will use in the program to set goals, based on your current lead conversion rates with offline referrals, and I'll teach you how to tweak your systems as you go so that you will always hit those goals.

In short, when our clients follow the system, they get results. Every time.

Will I get access to everything right now?

Yes! Within a few minutes of enrolling, you will receive a login to access your program immediately.

Is Local Rock Star DIY for established businesses or brand new ones?

Both! And…This course assumes that you have something to sell and a way to deliver it. If you’re still in the idea phase, we suggest waiting until you’ve established your basic product offering or service delivery process before signing up.

That said, most of our previous participants have been in business for multiple years and are looking for better systems. You’re going to work ON and IN your business in this program.

You will learn how to get steady, sustainable results in your business. However, there are ZERO one-day marketing hacks here. So, if you’re in the phase of “I need to sell something TODAY to survive”, I recommend The Middle Finger Project’s Unf*ckwithable Sales Calls mini-training instead (Google it. It’s great for those who must sell something right this moment. That’s not what we do here).

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