Are you tired of bro marketing, manipulative algorithms, and sales funnels that encourage you to ‘trip’ a prospect to make her buy more? Then you’re in the right place.
On Small Stage, Big Impact veteran digital strategist, Renia Carsillo, combines solo teaching episodes with interviews to help you learn how to build a sustainable, people-first digital strategy that works for your business. Along the way, she speaks to digital activists, upstart developers, badass content creators, brave community leaders, and other behind-the-scenes folx you probably haven’t heard on a podcast before. To help you answer one important question:
How do we do better digital (#DoBetterDigital) so we can be better humans?
Which creative idea would you pursue if you knew you couldn’t fail?
Today we kick off the third and final section of our Summer Strategy Sessions: Creativity. And what does every creative need to achieve their goals?
A strategic plan.
I know that sounds counterintuitive, but hear me out. Done correctly, a strategic plan isn’t the restrictive dream-killer you’re probably imagining. Done right, a strategic plan is a flexible, evolving companion on your journey to the life you want.
This episode is a fast and furious overview of flexible strategic planning. I’ll introduce you to four essential elements you need to implement to set yourself up for success:
- Rethink the way you set up your SMART goals by focusing on process, not outcome.
- Use the Trinity Principle to mitigate risks in marketing.
- Be willing to realign your goals when things change.
- Remember the Bouncy Floor rule and its five keys we discussed in Episode 29.
And one more thing:
I want to hear from you.
Now that we’re in the last few weeks of the Summer Strategy Sessions, let me know how it’s going for you. Has anything really stuck with you or helped to realign your business in this strange new world we find ourselves in?
Send me an email, or leave a review on whichever platform you’re using to listen to this podcast. I’m looking forward to hearing from you!
In episode 30 of Small Stage, Big Impact we discuss:
- [4:05] The major challenge every strategic plan faces and how to overcome it
- [5:57] The importance of rethinking your SMART goals by focusing on process, not outcome
- [12:00] How the Trinity Principle helps to mitigate risks in marketing while allowing for creativity
- [16:28] Why you should follow what lights you up and realign your goals as needed
- [20:13] The importance of remembering the bouncy floor rule and its five keys from Episode 29
Resources mentioned by Renia in the episode:
Which creative idea would you pursue if you knew you couldn’t fail?
Today we kick off the third and final section of our Summer Strategy Sessions: Creativity. And what does every creative need to achieve their goals?
A strategic plan.
I know that sounds counterintuitive, but hear me out. Done correctly, a strategic plan isn’t the restrictive dream-killer you’re probably imagining. Done right, a strategic plan is a flexible, evolving companion on your journey to the life you want.
This episode is a fast and furious overview of flexible strategic planning. I’ll introduce you to four essential elements you need to implement to set yourself up for success:
- Rethink the way you set up your SMART goals by focusing on process, not outcome.
- Use the Trinity Principle to mitigate risks in marketing.
- Be willing to realign your goals when things change.
- Remember the Bouncy Floor rule and its five keys we discussed in Episode 29.
And one more thing:
I want to hear from you.
Now that we’re in the last few weeks of the Summer Strategy Sessions, let me know how it’s going for you. Has anything really stuck with you or helped to realign your business in this strange new world we find ourselves in?
Send me an email, or leave a review on whichever platform you’re using to listen to this podcast. I’m looking forward to hearing from you!
Episode 30 Recap
- [4:05] The major challenge every strategic plan faces and how to overcome it
- [5:57] The importance of rethinking your SMART goals by focusing on process, not outcome
- [12:00] How the Trinity Principle helps to mitigate risks in marketing while allowing for creativity
- [16:28] Why you should follow what lights you up and realign your goals as needed
- [20:13] The importance of remembering the bouncy floor rule and its five keys from Episode 29
Resources Mentioned in Episode 30
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Small Stage, Big Impact is hosted by Renia Carsillo (that’s me!). I am hardcore passionate and committed to bringing the systems and strategies that give big brands an unfair advantage to local businesses. For that reason, I created the Local Rock Star Intensive, where I help local business owners use their small stage to have a BIG impact. Thank you for being here and reading this far!
