Realign Consulting:
Where Values
& Profit Align
Meet the team that’s rewriting the rules of business.
If you want to make more money and contribute to a kinder world that puts people first, you're in the right place.
Look, we're not up for mincing words here…
Most business consultants suck.
Our founder, Renia Carsillo, is a veteran of the business consulting and marketing agency spaces. She spent the early years of her career putting up with (and sometimes contributing to) some pretty shitty behavior.
All manner of consultants have been guilty of sacrificing what’s good for people for short-term profit. And AI has put that problem on steroids.
Values-based strategies? They seem to have gone the way of elbow bumps and Zoom birthday parties.
In marketing, convince and convert is the finish line, often with tremendously harmful consequences. And with AI flooding every channel with content optimized to persuade rather than serve, that fallout has never been harder to escape.
We won’t pretend the landscape isn’t messy. But we’ve spent almost two decades proving not only that a better way exists, but that it works.
Look, we're not up for mincing words here…
Most business consultants suck.
Our founder, Renia Carsillo, is a veteran of the business consulting and marketing agency spaces. She spent the early years of her career putting up with (and sometimes contributing to) some pretty shitty behavior.
All manner of consultants have been guilty of sacrificing what’s good for people for short-term profit. And AI has put that problem on steroids.
Values-based strategies? They seem to have gone the way of elbow bumps and Zoom birthday parties.
In marketing, convince and convert is the finish line, often with tremendously harmful consequences. And with AI flooding every channel with content optimized to persuade rather than serve, that fallout has never been harder to escape.
We won’t pretend the landscape isn’t messy. But we’ve spent almost two decades proving not only that a better way exists, but that it works.
Proving values + profit belong together since 2008.​
We are strategists, storytellers, coaches, and creatives united by the belief that businesses were created for people, not the other way around. Putting people first and driving real, sustainable business growth aren’t competing goals. They never were.
Realign Consulting is a boutique consultancy with serious heart. We believe it’s time for business strategy to realign with humanity.
Our Vision
Our vision is to create a kinder, more equitable world through values-driven business strategy. People first. Systems second. Innovation third. We believe business based around community is the key to making the world a kinder place. And, that we don’t have to choose between profit and sustainability to get there.
Our Mission​
Realign Consulting exists to help build the businesses of a kinder, braver, and more sustainable future, where all stakeholders matter, not just shareholders.
Here’s what drives us:
We believe...
- Business is meant to serve people. Somewhere along the line, we got that backwards, where people are servants to enterprise. We’re here to fix that.
- In a capitalist system, business is where we have the greatest leverage to build a better future for all. We believe growth must always be rooted in our shared values of courage, sustainability, and community.
- When business leads innovation, it tends to be short-term and profit-first, and people pay the price. For businesses to innovate responsibly, they must earn the right: First, build the guardrails of people-first thinking and systems that actually work. Then innovate.
- Women-led businesses are a key part of creating the future we want to see, but only 6% of all women-led companies in the USA ever break through the $250k revenue ceiling. We're committed to moving that number to 10% (representing hundreds of thousands of businesses) by 2050. See how we’re starting here.
- The most important outcome of business done well is satisfaction and a sense of meaning. When we stop optimizing only for short-term wins, work stops feeling like survival and starts feeling like purpose.
At Realign Consulting
We put your values, sustainable growth, and a deep understanding of how your company serves the world at the center of your business strategy.
Our process wasn’t built in a boardroom. It was developed through years of work with growth-oriented executive teams and marketers across dozens of B2B industries, from industrial manufacturing to mindfulness coaching. Values-driven strategy and service have guided every step.
“Business leaders are the new architects of our future. That means profit can no longer be the only KPI that matters. When we align our business goals with our human goals, we build a future that actually serves us all.”
Renia Carsillo
Founder
Most business strategies are built around extraction, getting as much as you can, however you can. A values-based strategy flips that model.
Here’s what it means in practice:
No more driving sales or hustling for leads. Break up with bro marketing. Instead, honor cycles with digital systems that are flexible, predictable, and leave space for your life.
Center human-first strategies and do less harm. Understand how many digital tactics marginalize people and create inclusive strategies instead.
Use data to understand your impact, not as a manipulation tool.
Integrate AI tools to improve human experiences and increase opportunity, not to manipulate human weaknesses and squeeze an extra few dollars out of your bottom line.
Refuse to add meaningless noise to the world (#EndAISlop). Instead, help your raving fans feel safe with content that is meaningful for them at the right time.
Make more money, in less time, while putting people first. You don’t have to choose between a thriving business and a values-led life.
"18 years in business strategy and marketing is long enough to see the ebb and flow of those who do it fast and those who do it right. Despite what you see on TikTok, the tortoise usually wins... Even online."
Renia Carsillo
To realign your business strategy means to align your…
Impact on People First
Everything we do is about people. We don’t make a hire if we can’t afford to pay fairly. We don’t use fear, uncertainty, doubt, or any other form of manipulation as a marketing strategy. (This is a #NoFUDZone). We won’t take on clients who are a drain on their communities. In everything we do, people come first. We seek to understand the IMPACT of our actions on others because we know good intentions are not enough.
Systems Second
Even the most talented people fail to produce awesome work without a system to replicate their successes. Sustainability can’t happen without good systems. We help companies implement strategies for long-term growth, not short-term hacks.
Innovations Third
Wait, third?! Yes. We’ve been around the ol’ digital trends block more than a few times. And we’re 100% confident that real innovation is only possible when people feel valued and systems make revenue fairly predictable. To innovate, we need space to fail. That space is only available after we’ve created a container of success and teamwork that offers a safe place to swim.
At Realign Consulting, we don’t measure success in deliverables or campaigns. We measure it in years of sustainable growth and businesses that thrive through change—for our clients, for their people, and for the communities they serve.
About Team Realign Consulting
We are a compassionate team of misfit marketers, strategists, designers, and rabble-rousers with deep roots in corporate finance, leadership development, sales enablement, and digital marketing. Although we come from different backgrounds from around the world, our team is fiercely committed to one thing: Contributing to a kinder, more liberated future for us all.
Stephanie leads project flow and the art of making every client feel seen, supported, and delighted.
Stephanie Veraghen
Head of Client Experience
Stephanie is our wrangler of all the things. She has a unique vantage point in her role, where she can observe the team’s behavior patterns, identify areas for systems and process implementation, and anticipate needs to keep projects moving smoothly. She’s passionate about using her skills as a marketer, coach, and operations Jedi to guide the Realign Consulting team and clients toward achieving their goals. She believes that impact-driven teams have the ability to build kinder companies based on openness, balance, and mutual trust.
Outside of work, you’ll find Stephanie on long walks, decorating her new home, and teaching HeartMath workshops.
Christina leads client messaging and keeps the Realign brand story grounded, cohesive, and compelling.
Christina Green
Head of Storytelling & Brand Voice
Christina is our wordsmith extraordinaire. She thrives on clear communication, building connections, and making a difference in people’s lives. As a small-town girl at heart, she is passionate about the role Realign Consulting is playing in helping businesses support their communities and making the world a kinder, more equitable place. She believes words have power, and we have a responsibility to use them wisely.
Outside of work, you’ll find Christina geeking out over stories of all kinds, including tales of The Shire, the TARDIS, and a certain ’67 Impala. She also enjoys exploring the mountain trails of her Virginia hometown, taking on overly ambitious cross-stitch projects, and quoting 90s lyrics at her kids just to see their eyes roll.
Johel leads the technical strategy and infrastructure that ensures your values and stories reach the people who are searching for them.
Johel Burgos
Head of Digital Discoverability
Johel is our technical translator. A Google-certified strategist, he thrives on turning complex data into clear direction and connecting the moving parts of a business in ways that drive sustainable, measurable growth. Having worked across industries and cultures, he brings a broader perspective that makes his solutions as human as they are effective. He believes quality, integrity, and clear communication aren’t just professional values—they’re the foundation of anything built to last.
Outside of work, when he’s not decoding algorithms, Johel is making music. A singer-songwriter and multi-instrumentalist, he’s always exploring new artists and forms of expression. If you want to understand how he approaches a problem, it’s the same way he approaches a song: Find the structure, then find the soul.
Renia leads the vision for sustainable growth, values-driven strategy, and the future of your brand.
Renia Carsillo
Founder & Chief Strategist
Renia (pronounced REE-nah) Carsillo is the founder of Realign Consulting. She believes her superpowers are pattern recognition and activating change. Since 2008, she’s been using them to help founders and executive teams grow their impact in ways that put joy and ease at the center of their business strategy.
She does this by helping teams realign with their values, put all stakeholders at the heart of every decision, and build around two proprietary frameworks: Do Better Business™ and Values-Driven Marketing.
2. Values-Driven Marketing, a sustainable marketing system that aligns values, beliefs, and communities (we call this our 3-Core) into cohesive action that transforms marketing from an often-ignored add-on into your company’s strategic heartbeat.
Renia cut her marketing teeth during the golden era of SEO and Web 2.0 after an early career in commercial banking. She’s spent the years since pushing back against an industry that forgot its own lessons.Â
In a career spanning more than two decades, Renia has worked side by side with impact-driven companies, multinational franchises, and B2B brands in some of the most traditional industries, from industrial manufacturing to government contracting. She and her team have helped over 100 small and mid-sized companies transition to values-driven, data-informed, people-first operating models that prove profit and people-focused impact can work hand-in-hand.
Although she’s best known as a marketer and facilitator, Renia’s background in commercial banking and financial planning brings a rare combination of storytelling ability and practical structure-building to her work with executive teams.
Renia likes to say her work sits at the intersection of people, systems, and habits. That’s because for a business to grow sustainably, these three ecosystems must constantly realign. And, alignment isn’t a one-time event. It’s an ongoing practice.
Renia brings her work to life through keynotes, workshops, strategy retreats, and long-term consulting partnerships, helping leadership teams turn ambitious vision into measurable impact.
She is the author of three books, has been a featured speaker at Inbound by HubSpot and UNC Chapel Hill’s MBA program, and has written for Cosmopolitan, Entrepreneur, Nasdaq, Motherly, and the Tampa Bay Times, among others. Writing is probably her second-favorite activity.
Renia holds several professional coaching designations, including Tara Moore’s Playing Big Facilitators certification and a 600-hour Ayurvedic Health Practitioner certification. If you think that’s an unusual combination, ask Renia to explain the intersections of people change, healthy living, and executive leadership (just clear your schedule first).
Outside of work, you’re likely to find Renia with her nose stuck in a book. She credits her extensive reading with showing her the power humans have to work together to build a better world.
Alternatively, you might catch a glimpse of her as she scrambles up a new trail in Red River Gorge or jogs past the proper turnoff on a long run. She’s bad at following directions, but luckily, pretty good at finding new trails.
Subscribe
Want more from Realign Consulting?
Sign up for Two on Tuesdays to receive values-driven tips, insights, and strategy as we co-create better business together.
