The basis of sustainability for most local businesses is a handful of referral sources who rave about that business to everyone they encounter. I’ve seen this strategy’s effectiveness repeatedly play out with our clients. A local electrical contracting business, for example, can generate all the business it needs through its
Improving on what you’ve already done is generally easier than starting from scratch—which is why it’s vital to develop solid content optimization strategies for your business. Sometimes, small and mid-sized business owners can feel pressured to constantly create new content for their websites or social media platforms. But that’s a
Referral-based marketing should be a vital part of every business’s growth strategy. Being known within the communities you serve so that others become advocates for your work helps to direct a steady, reliable stream of business your way. Unfortunately, there is currently a disconnect between most businesses’ marketing efforts and
The job of a digital marketer is ever-changing. The first version of our business began with a 2008-era Facebook Business Page and has evolved through at least four so-called social media and Google apocalyptic events for marketers. Every single time headlines have warned that the end of something was upon
We’re not big fans of trends, but this one isn’t likely to stay a trend for long. And, right now, you can try it for free. Open AI’s much-publicized ChatGPT is worth experimenting with, especially with the right prompts to save you time with your digital marketing strategy. The most
Are you feeling mixed emotions about using ChatGPT for marketing and business? You’re not alone. What the creators of this text-to-text generative AI have accomplished is incredible. Using ChatGPT is almost like being able to hold a conversation with a search engine that can help you generate ideas while also
Click here to jump directly to our Copy-First Strategy Guide It’s a rare small business owner who hasn’t been told to try video marketing for her company. And according to Hubspot’s 2022 study, video seems to be more popular than ever with customers and marketers alike. But for a local
Grow your business with sustainability and joy by understanding your innate leadership style. Have you ever used a popular business tool or strategy only to discover it wasn’t a good fit for the type of business owner you are? Maybe you thrive on close connections with your audience but feel
A local founder’s second career finds new life with a dynamic trades business coach. MEET THE CLIENT: When Lisa Council (then Lisa Hannon) founded Mrs. Grout in 2014, she had two goals in mind. First, she wanted to change perceptions about what women can do for work by creating the
Bi-Coastal Business discovers that a sustainable marketing strategy shines a spotlight on a company’s unique impact. MEET THE CLIENT: When Communications Coaches Julie Fogh and Casey Erin Clark founded Vital Voice Training, they set out to change the perception of what leaders are supposed to look and sound like. They
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