Are you unsure of which DIY business tools are right for you?

I feel ya.  I spent a lot of years jumping around trying to figure out which SaaS (Software As A Service) products worked best. 

There were many frustrating days wasted on books and online programs that don’t deliver on their cookie-cutter promises.

And, let’s not talk about the five years I spent driving 30+ hours per week working FOR FREE for a networking organization based on the lie that trying to wrangle hundreds of micro-business owners to follow a rigid system would somehow manifest as marketing for my baby business…

Imagine that, a full-time jobs worth of hours just on the road that magically might be marketing?! Eeek, I sure was gullible (and tired!).

Like most owners, I didn’t know what really worked for my business. My marketing budget was practically nonexistent, so all I knew how to do was give it all my time.

Maybe you’ve been where I was:


Trying to figure it all out. At that time, I was 26-years old and newly a single mother to two toddlers. I wanted my time, energy, and extra cash to go towards being a great Mom. Instead, I was wasting all my resources on products, programs, and promises that didn’t do what they said they would. 

Over time, I found myself almost surprised when a tool, system, or book actually delivered on its promise. So much so that I started writing them down. Many of the DIY business systems and tools that worked for me were surprising. Some were not strictly “business” tools at all. But what they all have in common is this: They worked for my business and for the businesses of many Genevieve Digital clients.

What follows is, as of the end of 2020, my favorite DIY business tools and resources. Bookmark this list and check back often for updates.

60+ Resources, Tools, & Helpers for DIY Business Growth


  • PRODUCTIVITY

  • finance

  • IDEA

  • SOCIAL MEDIA

  • SALES

  • OFFICE

  • PEOPLE

  • DIGITAL MARKETING

  • ESSENTIAL READING

Productivity Tools For Keeping You And Your Team On Track

I like to think of these tools as guardrails for micro-business owners, work-at-home freelancers, or other leaders who want better control over their day-to-day output.

Forest app icon

The Forest App helps avoid distracting apps on your phone when you’re trying to stay focused on a task. Set a timer for how long you want to work, choose a virtual seed to add to your virtual forest, and watch your tree either grow and thrive or wither away if you navigate away from the app!

TurboScan App turns your iPhone or iPad into a mobile scanner, transforming documents, books, photos, and more into high-quality PDFs or JPEGs instantly.

g suite logo

G-suite is the ultimate affordable business tool kit with a program to manage email, block out your calendar, collaborate on documents, save important files, and video chat. We run our whole agency on it and literally couldn’t live without it.

TurboFax is an app that turns your phone into a fax machine in those rare but frustrating instances in this day and age when you do, in fact, still, need a fax machine.

todoist logo

Todoist is a lightweight task management app that helps you stay on track by managing your to-dos. Add a task to your list and add a due date, notification, priority level, and other features to help you take on the day. The basic layout is based on the Getting Things Done methodology. I’ve been using this app for 10 years and it’s still my favorite task management platform for individuals.

The Moonsight Planner is a lunar-based calendar app that alerts you to important astrological shifts and the best ways you can harness that energy. Never miss an opportunity to take action during periods of Sagittarius fueled fire energy; set intentions to align with the full moon; or take the time to slow down during retrogrades.

calm app icon

Calm is the #1 app for sleep, meditation, and relaxation. We’re happy to share a 30-day free guest pass for you to find out if Calm’s library of guided meditations, sleep stories, and relaxation sounds work for you as well as it has for us. I use Calm’s Nap Stories to take a mini-break in my day and get back at it refreshed after lunch.

Clockify is a free app that does more than track the time spent on different projects.  It also has data visualizations and reports that can help you track the progress of a project, provide insight into sticking points of a team member, and more.

Workflowly is the ultimate to-do list for fans of the old-school, pen-and-paper, bulleted lists. The difference is, the app lets users to easily keep track and navigate through all of their lists by simply clicking to see more details, e.g., Personal>Errands>Groceries.

Divi logo

Divi is an incredibly popular WordPress theme that makes website building fast, easy, and intuitive. Divi allows you to drag and drop page elements, integrate responsive design, and fully customize your web page all largely without coding.  We’ve placed it under productivity tools for this reason: Most small businesses fall down around website awesomeness because their site’s backend is too difficult to use. Divi makes it wicked simple to work on your own Wordpress site, no design or dev knowledge required.

Whatever DIY business tools you choose, it’s important to remember that the tool can only take you so far.

It’s the way we use the tool that really counts. 

Your time, energy, and attention is precious. So, if you’ve made it this far, we hope you’ve found something useful here to help you focus your genius with more ease.

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