Co-Creative and Values-Driven Fractional CMO

Values-driven, results-minded brand strategy with deep roots in digital.

Currently Exploring Partnerships to Begin Summer 2023.

We’re the partner for founders who take their business very personally.

Around here, we believe that old saying, It’s not personal, it’s business, is seriously flawed.

We’re a brand strategy company for folks who know that business is not only a place to make money—it’s a place to make a difference. If you see your company as a way to make the world a kinder place, create great jobs, AND make a great living-we’re the values-driven marketing agency for you.

What is a values-driven brand strategy, and why is it different from other branding and marketing structures?

Marketing that puts people first and is guided by your company values一not just sales一is a conscious choice. In today’s hyper-data-driven world, it’s easier than ever to manipulate people into buying from you.

If you’re reading this, you’ve probably accidentally-sort-of-on-purpose done that a time or two. We get it—we’ve been there too. Some savvy bro-marketing brand (we’re looking at you, 20-year-old Facebook Ads Coach on Instagram) swears he can teach you how to get all the leads you ever needed in six simple steps. So, we follow his lead and set up a prospect funnel that includes gross-sounding tactics like a “tripwire offer” and a “squeeze page.” You might wonder why these tactics sound more like a way to collect on a bad debt than gain a raving fan. But you do it anyway because, well, it works, right?

And it might, for a while. Until an algorithm changes, a consumer base gets wise to what’s going on, or you just feel so out of alignment with your integrity that you can’t do it anymore.

That’s where Do Better Digital™ comes in.

Our brand strategy company designs custom plans for conscientious companies who really mean it when they say people come first.

Think of us as the brand strategy team for kind companies.

At Realign Consulting, we combine high-level, values-driven brand development with the micro-actions required to do digital well. Our brand strategy company takes an end-to-end approach to designing a holistic plan, so your work in the world is easy to understand, sustainable, and joyful.

What’s It Like to Realign My Strategy with Realign Consulting?

In one sentence? Less stress, more results that feel awesome.

Working with our brand strategy company will feel very different from your past experiences.

Our process centers connection, co-creative idea generation, and your company’s values. All new relationships begin with our proven three-step process.

This foundational process is the same for every company, whether you’re a multi-million dollar brand or a one-person shop.

Realign Your Brand Strategy in 3 Steps Means:

Through our co-creative partnership, you will crystallize YOUR strategic vision, set goals, and show up for yourself like never before.

Realign with Your People

We begin with a buyer persona deep-dive workshop to help your team connect with your buyer’s unique stories. Then, we create custom persona documents for you to share with employees and contractors to stay connected with people-first at every angle.

Realign with Your Values-Driven Messaging

Next, we audit your existing content, collateral, and digital presence to ensure your messaging aligns with what you want people to know about your work.

Realign with Your Marketing Technology Solutions

Finally, we help you to troubleshoot, streamline, and set up your tech stack to connect your tools properly and make your marketing systems work for you (instead of the other way around).

Brand strategy work with Realign Consulting is co-creative, deep work.

Our team has core experience in strategic branding, website optimization, design, and impact-driven business models. Our packages are quoted based on the size and breadth of your needs. They are always the first step to working with our brand strategy company.

Once we’ve completed your foundational realignment strategy, the team at Realign Consulting will work with you in one of our personalized retainer-based relationships. We will help you understand the scope and customizable options for you during your info call.

We believe founders shape the way the world thinks. What kind of world does your brand want to build?

Co-Creative Service

What Does Do Better Digital™ Co-Creative Brand Strategy Look Like?

Packages are customized to fit the needs of your company and could include…

We design the strategy, then work with your team to implement, optimize, and iterate. That means we do some production and your team does some production alongside us.

At Realign Consulting, we pair a deep understanding of buyer psychology and dynamic consulting with data-centric digital tools.

We like to say we are heart-centered and data-informed. This combination helps you integrate flexible, impactful, and sustainable growth strategies into your business.

We are passionate about results that feel awesome. But don't take our word for it. Take a look at some of our recent successful clients...

“I’ve worked with Renia for over three years now. She started out as my web strategy person but has become much more. She is really more a coach, teacher, and cheerleader for us. I first went to Renia for copywriting, then for website help, but I think her biggest value is as a strategist. If you don’t know where to go from where you’re at or how to take the next step, Renia is the person you need on your team.”

Lisa Hannon

President, Mrs. Grout

“When we first started working with Renia, I was frustrated with our web presence and felt confused about what to do next. Renia helped me to understand my target customer better, streamline our branding, and helped us to rank for stuff that makes sense for our business…Renia helps us a lot with our online marketing, but what matters most to me is that I feel like we are working with a true partner.”

Jovan Miller-Zeller

CEO, Robert Miller Tree Care

Meet Renia Carsillo, your Partner and Strategist.

Renia Carsillo jokes that she is physically allergic to marketing hacks and get-rich-fast growth strategies. Instead, her business philosophy combines heart-centric marketing with grounded processes and sustainable systems.

And that founders are uniquely positioned to create a kinder, more equitable world.

Renia views her role as a business strategist as an expert who supports founders in a mission only they can fulfill. Not as a director, but as a partner. Not as a leader, but as a guide.

What could you accomplish with a dedicated partner who takes your business personally?

"Good strategists are to business as good doctors are to the body: Partners in healing and thriving. We know it does harm to abdicate our knowing to a doctor. The same thing is true in our businesses. We must demand partnership with our practitioners, not follow them as if they were omniscient."

Frequently Asked Questions

How do you co-create with your clients? And what does that look like?

We start with weekly co-creative sessions during onboarding, then shift to bi-monthly sessions after onboarding. Here is what that looks like:

Weekly Co-Creative Sessions during onboarding: While we’re getting to know each other, we have a structured set of weekly 60ish-minute sessions that help us get to know each other, brainstorm ideas, and create your foundation.
Bi-Monthly Co-Creative Sessions after onboarding: Once onboarding is complete, we move to every-other-week check-ins.
Co-Working on Big Deliverables, as-needed: On big deliverables, we sometimes jump into co-working sessions to make divvying up tasks easier. I almost always lead these (because I’ve occasionally been accused of being a commander).

What does your website optimization or revamping entail?

If a website project is a part of our work, we help you optimize your website for success, starting with a full audit and strategy. Each project is different based on the scope of work and the retainer size. We will agree on what your project looks like and what deliverables are included during your proposal phase.

Don’t know where to start?

At Realign Consulting, we’re dedicated to finding the unique solutions values-driven founders need to increase their impact in sustainable ways.