Sustainable Business Practices

Let’s face it—when many small business owners hear the word “networking”, they cringe a little bit. The phrase has earned itself a questionable reputation that evokes suits with shoulder pads and embarrassing lanyards. For many small business owners, networking means awkward conversations, forced interactions, and that uncomfortable feeling of using others for personal gain.  Yet […]

Referral-based marketing should be a vital part of every business’s growth strategy. Being known within the communities you serve so that others become advocates for your work helps to direct a steady, reliable stream of business your way. Unfortunately, there is currently a disconnect between most businesses’ marketing efforts and what it actually takes to