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Values-driven, results-minded brand strategy agency with deep roots in digital. We’re the agency for founders who take their business very personally.
What is value-driven brand strategy and why is it different than other branding and marketing structures?
Marketing that puts people first and is guided by your company values一not just sales一is a conscious choice. In today’s hyper-data-driven world, it’s easier than ever to manipulate people into buying from you.
If you’re reading this, you’ve probably accidentally-sort-of-on-purpose done that a time or two. We get it, we’ve been there too. Some savvy bro-marketing brand (we’re looking at you, 20-year-old Facebook Ads Coach on Instagram) swears he can teach you how to get all the leads you ever needed in six simple steps. So, we follow his lead and set up a prospect funnel that includes gross-sounding tactics like a “tripwire offer” and a “squeeze page”.You might wonder why these tactics sound more like a way to collect on a bad debt than to gain a raving fan. But you do it anyway because, well, it works, right?
And it might, for a while. That is, until an algorithm changes, a consumer base gets wise to what’s going on, or you just feel so out of alignment with your integrity that you can’t do it anymore.
That’s where Do Better Digital™ comes in.
We design custom brand strategies for conscientious companies who really mean it when they say people come first.
Think of us as the brand strategy agency for kind companies.
But wait, I thought you were a digital marketing agency?!
In short, we are.
The long version?
In a 2020s kinda world, digital marketing strategy is brand strategy.
When you’re considering your brand, it’s critical that your agency understand the dynamics of digital. Yes, there are many traditional spaces like public relations and local advertising that still matter. But digital is dominant. Every day we work with companies who have worked with brand strategy agency types who don't understand digital marketing and mediums. This leads to fragmented branding and poor results.
At Genevieve Digital, we combine high-level, values-driven brand development with the micro-actions required to do digital well. It’s an end-to-end approach to designing a holistic plan so your work in the world is easy to understand, sustainable, and joyful.
What’s It Like to Realign My Strategy with Genevieve Digital?
In one sentence? Less stress, more results that feel awesome.
Working with our brand strategy agency is likely to feel very different from your past experiences. Our process centers connection, co-creative idea generation, and your company’s values. All new relationships begin with our proven three-step process.
This foundational process is the same for every company, whether you’re a multi-million dollar brand or a one-person shop.
Realign Your Brand Strategy in 3 Steps Means:
Realign with Your People
We begin with a buyer persona deep-dive workshop to help your team connect with your buyer’s unique stories. Then, we create custom persona documents for you to share with employees and contractors to stay connected with people-first at every angle.
Realign with Your Values-Driven Messaging
Next, we audit your existing content, collateral, and digital presence to make sure your messaging is in alignment with what you want people to know about your work.
Realign with Your Marketing Technology Solutions
Finally, we help you to troubleshoot, streamline, and set up your tech stack to connect your tools properly and make your marketing systems work for you (instead of the other way around).
Brand strategy agency work is co-creative, deep work. Our team has core experience in strategic branding, social media, design, and impact-driven business models. Our packages begin at $5500 and are quoted based on the size and breadth of your needs. They are always the first step to working with our team.
Once we’ve completed your foundational realignment strategy, the team at Genevieve Digital will work with you in one of our three retainer-based relationships. Don’t worry! You don’t have to choose now. During your info call, we will help you understand which choice is best for you.
Work with our team to decide which package is right for you based on:
Our brand strategy agency doesn't set pricing out-of-the-blue. We don't believe in the "Charge what you're worth" philosophy because we are all PRICELESS as humans. We DO NOT guess and we DO NOT sell you things you don’t need. That’s part of our commitment to our own values一we believe branding and marketing works best when it’s the right thing at the right time and for the right cost, and knowing that requires the context of understanding where your business is at right now.
Our Packages
Co-Creative Brand Strategy
We design the strategy, then work with your team to implement and optimize. That means we do some production and your team does some production alongside us.
Do Better Digital Marketing Coaching
We create the strategy and coach you/your team on implementation over time. In addition, we review your content and designs and provide feedback.
Fully Managed Brand Strategy Agency Partnership
We create and fully execute the strategy. You approve things and relax. We like to call this one, the easy button. This is for companies who want to outsource everything.
Do Better Digital™ Marketing Coaching
Monthly Retainer
$
1997
Currently booking for January 2022, 2 spots available.
We create the strategy and coach you/your team on implementation over time
This is where clarity and commitment collide. Work with Team Genevieve Digital on a weekly basis to develop a strategic vision, set goals, and execute on your plans. This package includes:
Co-Creative Brand Strategy
Monthly Retainer
$
4500
Currently booking for relationships kicking off in January 2022
We design the strategy, then work with your team to implement, optimize, and iterate. That means we do some production and your team does some production alongside us.
Packages are customized to fit the needs of your company and could include...
Fully Managed Brand Strategy Partnership
Monthly Retainer
$
8000
Two Slots Available for 2022
We create and fully execute the strategy. You approve things and relax. We like to call this one, the easy button.
Packages are customized to fit the needs of your company and could include...
We are a brand strategy agency that is passionate about results that feel awesome but don't take our word for it. Take a look at some of our recent successful clients...
The Institute for Embodied Living
Working with Genevieve Digital was - and I’m not exaggerating, an absolute joy. Partly due to finally getting some strategy and functionality to complement my branding (pretty websites are great, but they don’t build businesses!). Partly because the project was put together in a way that had plenty of space for my creative process and honored my schedule.
ELIZABETH DIALTO
Founder of the Institute for EMBODIED Living and Creator of Wild Soul Movement
Tree Care By Robert Miller
When we first started working with Renia, I was frustrated with our web presence and felt confused about what to do next. Renia helped me to understand my target customer better, streamline our branding, and helped us to rank for stuff that makes sense for our business…Renia helps us a lot with our online marketing, but what matters most to me is that I feel like we are working with a true partner.
JOVAN MILLER-ZELLER
CEO, Tree Care by Robert Miller, Inc.
Puppypoop.com
Working with Genevieve Digital is amazing and we really value your collaboration and partnership. Thank you for the organization and proactive communication/updates on our project plan as well as the flexibility in how we are prioritizing things based on business need (start ups are so hard!).
JESSICA CHU
Co-Founder of DIG Labs and Puppypoop.com
Trudi Lebron Equity Centered Coaching
Triggers® Brand Consulting
Fearless Sports
Ready to realign your brand strategy with your values and find sustainability in your marketing?
A Note About Our Commitment to Access Points for for Impact-Driven Founders at all Stages…
One of our goals, in providing multiple ways to realign your strategy with us, is to provide equitable solutions for companies of all sizes and levels of business. If you don’t see anything here that feels right for your brand but still feel strongly that you want to work with us, please fill out this form and tell us about yourself.
We’re constantly working on new models and programs to provide equitable access to our work. Our team will get in touch with you about possible solutions. While we can’t work with everyone, we are committed to finding ways to partner when it makes sense for both our team and yours.
Meet Our Team
About Our Founder, Renia Carsillo
Renia Carsillo jokes that she is physically allergic to marketing hacks and get-rich-fast growth strategies. Instead, her business philosophy combines heart-centric marketing with grounded processes and sustainable systems.
Renia has worked with dozens of brands on their strategic plans, trained fortune 1000 companies on using digital tools, and designed winning SEO/M programs for eight-figure e-commerce brands. She gained notoriety for her work with companies like BNI International and JustRite Safety Group. But she learned the hard way that satisfaction with your work doesn’t come from the size of the paycheck or the title.
Renia is passionately committed to bringing the systems and strategies that give big brands an unfair advantage to womxn-led micro and small businesses. She believes that when womxn lead, we all win. And, that marketers have a unique role to play in realigning the world with a kinder, more liberated future.
Liz
Content Optimization Specialist
Liz enjoys brand strategy, sustainable marketing, and learning ways she can help your brand grow. She is passionate about helping others and spreading kindness in and out of the workplace. Outside of work you can find her volunteering at her local dog rescue or searching for the perfect vanilla latte.
Bri
Operations Manager Trainee
Bri takes delight in building relationships that center joy and mutual trust. Through vulnerability, inclusivity, and a quirky sense of humor, they aim to build bridges allowing each team member and client to uplift each other's superpowers. In their free time, you can find them making a mess in the kitchen while attempting to bake vegan sweets.
Lindsey
Digital Designer
Lindsey loves to dive into a juicy design, organizing content, and seeing a project through. Bright ideas and devotion to her work create beautiful results. In her spare time, Lindsey loves to relax on the beach with a novel in hand.
Christina
Copywriter
Christina loves helping people discover the power their words have to impact the world. She also believes stories have the power to connect us to each other and to our shared humanity. She is always ready to geek out over the Tardis, the Impala, the Wardrobe, or Second-Breakfast.
Faq
We start with weekly co-creative sessions during Onboarding, then shift to bi-monthly sessions after Onboarding. Here is what that looks like:
Weekly Co-Creative Sessions during Onboarding - While we're getting to know each other, we have a structured set of weekly 60ish minute sessions that help us get to know each other, brainstorm ideas, and create your foundation.
Bi-Monthly Co-Creative Sessions after onboarding - Once onboarding is complete, we move to every-other-week check-ins.
Co-Working on Big Deliverables, as-needed - Sometimes, on big deliverables, we jump into co-working sessions which makes divvying up tasks easier. These are almost always led by me, because I've occasionally been accused of being a commander.
I run point on our projects, but we have several other people on our team. For clarification, they are W2 employees NOT contractors, with the exception of our podcast producer. You can read more about them on our About Page. We go through an intro process with everyone on our team during onboarding to help you feel comfortable, I am always the one running your strategy.
It's something we do a lot of internally. All our team has QR docs about their process that we can share with you (and help you create) too. Also, we are actively participating in Trudi Lebron's Amplified Impact Mastermind right now to help us with some of these areas where we might have blind spots.
