E10: Why your business might need a small stage

Episode 10 Featured Image Small Stage
Small Stage, Big Impact
Small Stage, Big Impact

Are you tired of bro marketing, manipulative algorithms, and sales funnels that encourage you to ‘trip’ a prospect to make her buy more? Then you’re in the right place.

On Small Stage, Big Impact veteran digital strategist, Renia Carsillo, combines solo teaching episodes with interviews to help you learn how to build a sustainable, people-first digital strategy that works for your business. Along the way, she speaks to digital activists, upstart developers, badass content creators, brave community leaders, and other behind-the-scenes folx you probably haven’t heard on a podcast before. To help you answer one important question:

How do we do better digital (#DoBetterDigital) so we can be better humans?

010: Sustainability and Stage Fright in Local Business
byLourenia Carsillo

Sustainability is sexy. It’s the key to long term local business success.

Around here, we believe that small stages are more sustainable for most local businesses. When we think small, it’s often easier to think big impact too. Five raving fans are the basis of sustainability for most local businesses, but most of us are thinking of trying to reach hundreds (or even thousands) of people. This thinking big mentality actually causes us to miss deeper connections with the raving fans who could help us in a deeper and more sustainable way. 

Over time, five fans turn into 50. But the reality is that this takes months (and even years) for many of us. 

We get sustainability not by developing an audience of thousands, but by thinking small and developing a small audience that is raving fans that we know we can count on whenever we need them. 

-Renia Carsillo

 

In this episode we discuss…

 

  • [2:23] How local businesses get themselves in trouble with Google My Business because of listening to so-called marketing experts.
  • [4:33] How five raving fans changes your trajectory (hint: it’s often the bases of sustainable sales).
  • [5:54] The basis of TRA-digital with your first five raving fans 
  • [6:54] How to think differently about your marketing to overcome spotlight stage fright. Let’s talk about what you’re really afraid of. 
  • [8:11] What you can do TODAY to overcome stage fright. 

 

 

Resources Mentioned in This Episode…

Sustainability is sexy. It’s the key to long term local business success.

Around here, we believe that small stages are more sustainable for most local businesses. When we think small, it’s often easier to think big impact too.

Five raving fans are the basis of sustainability for most local businesses, but most of us are thinking of trying to reach hundreds (or even thousands) of people. This thinking big mentality actually causes us to miss deeper connections with the raving fans who could help us in a deeper and more sustainable way. 

Over time, five fans turn into 50. But the reality is that this takes months (and even years) for many of us.

In today’s episode, we talk about what sustainable success really looks like with small businesses.

We get sustainability not by developing an audience of thousands, but by thinking small and developing a small audience that is raving fans that we know we can count on whenever we need them. 

-Renia Carsillo

Episode 10 Recap

  • [2:23] How local businesses get themselves in trouble with Google My Business because of listening to so-called marketing experts.

  • [4:33] How five raving fans changes your trajectory (hint: it’s often the bases of sustainable sales).

  • [5:54] The basis of TRA-digital with your first five raving fans 

  • [6:54] How to think differently about your marketing to overcome spotlight stage fright. Let’s talk about what you’re really afraid of. 

  • [8:11] What you can do TODAY to overcome stage fright. 

 

Resources Mentioned in Episode 10

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Small Stage, Big Impact is hosted by Renia Carsillo (that’s me!). I am hardcore passionate and committed to bringing the systems and strategies that give big brands an unfair advantage to local businesses. For that reason, I created the Local Rock Star Intensive, where I help local business owners use their small stage to have a BIG impact. Thank you for being here and reading this far!

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