E18: Running A Yoga Studio Business During Social Distancing with Christina Muro (Community Business Spotlight)

Episode 18 Featured Image Christina Muro

Running a business during these unprecedented times can be hard. You might even have to make decisions and pivot faster than you otherwise would.

Christina Muro has discovered that sometimes it takes adversity to push you. She realized that now was the time to finally offer online classes. 

This was a plan of hers that she had thought of for further along in her business. Until it was recently brought to the surface with the current circumstances of our world. In this episode, I had on Christina to talk about this process.

She had to adapt abruptly. Christina needed to learn how to use new software. She even enlisted the help of her daughter to bring her classes online.

Christina gives us the details on what brought her to start a yoga studio. She discusses the mindset shifts she had to overcome when transitioning classes online.

We talk about getting into entrepreneurship while still working in a corporate job. You’ll find her advice about this to be very refreshing. Make sure to pay close attention to her advice about diversifying your revenue. You’ll enjoy the takeaways from this episode about looking at this time at home as an opportunity.

Episode 18 Recap

  • [4:11] How Christina transitioned from sales into running a yoga studio

  • [8:32] Learning to shut off her mind and enjoy the restorative practice of yoga

  • [9:44] Her experience of closing her shop due to the pandemic

  • [11:30] What it was like moving her yoga practice online and what mindset shifts she overcame

  • [13:58] How she’s developing a sense of community for her online yoga classes

  • [19:15] What she’s discovered after bringing her yoga classes online

  • [19:47] What she used to start creating videos for her online yoga classes

  • [25:11] How the current times pushed her to launch in a quick, timely manner to connect with her people

  • [27:23] Why you shouldn’t launch online if that’s not apart of your long-term business plan

  • [31:45] Remembering that you’re human and you can take breaks when needed

  • [35:34] The mishaps that come with teaching yoga classes online

  • [39:30] How Christina got into sales after working in finance 

  • [42:03] What this situation has taught Christina about diversifying her revenue sources

  • [43:50] Why Christina is thankful to still be at her corporate job while running her yoga studio

  • [47:01] The sacrifices Christina made to be able to open her yoga studio

  • [50:17] Creative ways to weather the storm and using this time as an opportunity to focus on what else you can do for your business

Resources Mentioned in Episode 18

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Small Stage, Big Impact is hosted by Renia Carsillo (that’s me!). I am hardcore passionate and committed to bringing the systems and strategies that give big brands an unfair advantage to local businesses. For that reason, I created the Local Rock Star Intensive, where I help local business owners use their small stage to have a BIG impact. Thank you for being here and reading this far!

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