E18: Running A Yoga Studio Business During Social Distancing with Christina Muro (Community Business Spotlight)

Episode 18 Featured Image Christina Muro
Small Stage, Big Impact
Small Stage, Big Impact

Are you tired of bro marketing, manipulative algorithms, and sales funnels that encourage you to ‘trip’ a prospect to make her buy more? Then you’re in the right place.

On Small Stage, Big Impact veteran digital strategist, Renia Carsillo, combines solo teaching episodes with interviews to help you learn how to build a sustainable, people-first digital strategy that works for your business. Along the way, she speaks to digital activists, upstart developers, badass content creators, brave community leaders, and other behind-the-scenes folx you probably haven’t heard on a podcast before. To help you answer one important question:

How do we do better digital (#DoBetterDigital) so we can be better humans?

018: Running A Yoga Studio Business During Social Distancing with Christina Muro
byLourenia Carsillo

Running a business during these unprecedented times can be hard. You might even have to make decisions and pivot faster than you otherwise would.

Christina Muro has discovered that sometimes it takes adversity to push you. She realized that now was the time to finally offer online classes. 

This was a plan of hers that she had thought of for further along in her business. Until it was recently brought to the surface with the current circumstances of our world. In this episode, I had on Christina to talk about this process.

She had to adapt abruptly. Christina needed to learn how to use new software. She even enlisted the help of her daughter to bring her classes online. 

Christina gives us the details on what brought her to start a yoga studio. She discusses the mindset shifts she had to overcome when transitioning classes online.

We talk about getting into entrepreneurship while still working in a corporate job. You’ll find her advice about this to be very refreshing. Make sure to pay close attention to her advice about diversifying your revenue. You’ll enjoy the takeaways from this episode about looking at this time at home as an opportunity.

In episode 18 of Small Stage, Big Impact we discuss

  • [4:11] How Christina transitioned from sales into running a yoga studio
  • [8:32] Learning to shut off her mind and enjoy the restorative practice of yoga
  • [9:44] Her experience of closing her shop due to the pandemic
  • [11:30] What it was like moving her yoga practice online and what mindset shifts she overcame
  • [13:58] How she’s developing a sense of community for her online yoga classes
  • [19:15] What she’s discovered after bringing her yoga classes online
  • [19:47] What she used to start creating videos for her online yoga classes
  • [25:11] How the current times pushed her to launch in a quick, timely manner to connect with her people
  • [27:23] Why you shouldn’t launch online if that’s not apart of your long-term business plan
  • [31:45] Remembering that you’re human and you can take breaks when needed
  • [35:34] The mishaps that come with teaching yoga classes online
  • [39:30] How Christina got into sales after working in finance 
  • [42:03] What this situation has taught Christina about diversifying her revenue sources
  • [43:50] Why Christina is thankful to still be at her corporate job while running her yoga studio
  • [47:01] The sacrifices Christina made to be able to open her yoga studio
  • [50:17] Creative ways to weather the storm and using this time as an opportunity to focus on what else you can do for your business

Resources mentioned by Christina and Renia in the episode:

Running a business during these unprecedented times can be hard. You might even have to make decisions and pivot faster than you otherwise would.

Christina Muro has discovered that sometimes it takes adversity to push you. She realized that now was the time to finally offer online classes. 

This was a plan of hers that she had thought of for further along in her business. Until it was recently brought to the surface with the current circumstances of our world. In this episode, I had on Christina to talk about this process.

She had to adapt abruptly. Christina needed to learn how to use new software. She even enlisted the help of her daughter to bring her classes online.

Christina gives us the details on what brought her to start a yoga studio. She discusses the mindset shifts she had to overcome when transitioning classes online.

We talk about getting into entrepreneurship while still working in a corporate job. You’ll find her advice about this to be very refreshing. Make sure to pay close attention to her advice about diversifying your revenue. You’ll enjoy the takeaways from this episode about looking at this time at home as an opportunity.

Episode 18 Recap

  • [4:11] How Christina transitioned from sales into running a yoga studio

  • [8:32] Learning to shut off her mind and enjoy the restorative practice of yoga

  • [9:44] Her experience of closing her shop due to the pandemic

  • [11:30] What it was like moving her yoga practice online and what mindset shifts she overcame

  • [13:58] How she’s developing a sense of community for her online yoga classes

  • [19:15] What she’s discovered after bringing her yoga classes online

  • [19:47] What she used to start creating videos for her online yoga classes

  • [25:11] How the current times pushed her to launch in a quick, timely manner to connect with her people

  • [27:23] Why you shouldn’t launch online if that’s not apart of your long-term business plan

  • [31:45] Remembering that you’re human and you can take breaks when needed

  • [35:34] The mishaps that come with teaching yoga classes online

  • [39:30] How Christina got into sales after working in finance 

  • [42:03] What this situation has taught Christina about diversifying her revenue sources

  • [43:50] Why Christina is thankful to still be at her corporate job while running her yoga studio

  • [47:01] The sacrifices Christina made to be able to open her yoga studio

  • [50:17] Creative ways to weather the storm and using this time as an opportunity to focus on what else you can do for your business

Resources Mentioned in Episode 18

Sometimes our show notes contain affiliate links. We only recommend books, products, or services we feel great about and believe will support you in your work. These small commissions help pay for the production of our show each week. We do not accept show sponsorships or host guests in exchange for compensation of any kind. Thank you for supporting us by using our links to purchase when we’ve recommended something that piques your interest.

Help Us Spread the Message to Others

Did you love this podcast? Leave an honest review over on iTunes. Your ratings and reviews help spread the word and mean the world to me.

Listen on iTunes | Spotify

Small Stage, Big Impact is hosted by Renia Carsillo (that’s me!). I am hardcore passionate and committed to bringing the systems and strategies that give big brands an unfair advantage to local businesses. For that reason, I created the Local Rock Star Intensive, where I help local business owners use their small stage to have a BIG impact. Thank you for being here and reading this far!

Other Ways To Enjoy This Post

Scroll to top

What's your Business Owner Archetype?

Find your business-generating superpower and your next steps to making your growth more sustainable and fun.

Skip to content