E3: The Guitar Hero Principle: Playing for Purpose Not Points

Episode 3 Featured Image Guitar Hero Principle
Small Stage, Big Impact
Small Stage, Big Impact

Are you tired of bro marketing, manipulative algorithms, and sales funnels that encourage you to ‘trip’ a prospect to make her buy more? Then you’re in the right place.

On Small Stage, Big Impact veteran digital strategist, Renia Carsillo, combines solo teaching episodes with interviews to help you learn how to build a sustainable, people-first digital strategy that works for your business. Along the way, she speaks to digital activists, upstart developers, badass content creators, brave community leaders, and other behind-the-scenes folx you probably haven’t heard on a podcast before. To help you answer one important question:

How do we do better digital (#DoBetterDigital) so we can be better humans?

003: The Guitar Hero Principle: Playing for Purpose Not Points
byRenia Carsillo,

In this podcast episode, we talk about why we want to be a Local Rock Star, and NOT a Guitar Hero. Picking up on the lessons we learned from Pat Crowley, we will explore 3 reasons why playing for points isn’t a long- term, sustainable business model.

Here are some moments you don’t want to miss: 

[8:19] Why point systems only work in the short term. [11:38] How playing for points creates more enemies than allies. [14:40] When you play for points, eventually you will have to retire. [16:48] Answer some hard-hitting questions

[18:12] Taking on one big, scary challenge to increase collaboration, not competition.

 

Email Coach Renia at renia@genevieve.digital

Book mentioned in this podcast:“The Infinite Game” by Simon Sinek

In business, be a Local Rock Star, not a Guitar Hero.

Picking up on the lessons we learned from Pat Crowley in our last episode, we will explore 3 reasons why playing for points isn’t a long- term, sustainable business model.

Episode 3 Recap

  • [8:19] Why point systems only work in the short term.
     
  • [11:38] How playing for points creates more enemies than allies.

  • [14:40] When you play for points, eventually you will have to retire.

  • [16:48] Answer some hard-hitting questions to prompt you on your Purpose.

  • [18:12] Taking on one big, scary challenge to increase collaboration, not competition.

Resources Mentioned in Episode 3

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Small Stage, Big Impact is hosted by Renia Carsillo (that’s me!). I am hardcore passionate and committed to bringing the systems and strategies that give big brands an unfair advantage to local businesses. For that reason, I created the Local Rock Star Intensive, where I help local business owners use their small stage to have a BIG impact. Thank you for being here and reading this far!

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