E43: SEO is a Long Term Strategy: Think Cycles, Not Straight Lines

Episode 43 Featured Image Transformative SEO

What would change for you if you viewed your SEO strategy as a transformational change instead of just data-driven analytics?

In today’s episode, I’m sharing my thoughts on how SEO fits into our #DoBetterDigital strategy.

Search engine optimization is about more than traffic, keywords, and backlinks – though those things are important.

Great SEO is part of a holistic marketing practice.

It’s not enough to tell great stories, or develop a great product, or really care about your customers. We need all of those elements to create a sustainable marketing strategy. 

We even need SEO. Because like each of those elements, SEO done right puts people first.

We must stop viewing SEO as tweaks and hacks that generate short-term traffic and sales. Instead, let’s see it as a dedicated practice that requires long-term strategy. 

Our relationship with our customers ebbs and flows as we experience growth and change on both sides. A great SEO strategy helps us get a clearer picture of that relationship. And that picture helps us to become better business leaders, better digital influencers, and better people.

Great SEO helps us #DoBetterDigital.

So how exactly do we go from analyzing data to putting people first with SEO? Join me in today’s episode to find out.

Listen now.

Also Available on YouTube with Custom Captions for Non-Hearing

Episode 43 Recap

  • [5:22] Why the transactional part of marketing seems taboo to many of us, but is actually essential

  • [8:21] What your SEO cycles can teach you about your place as a digital influencer

  • [9:03] How SEO is an important part of a holistic marketing plan with several important benefits

  • [11:38] How great SEO requires you to put people first, the cornerstone of #DoBetterDigital

  • [13:09] Why SEO has shifted too far toward the transactional, and what we can do about it


Resources Mentioned in Episode 43

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Small Stage, Big Impact is hosted by Renia Carsillo (that’s me!). I am hardcore passionate and committed to bringing the systems and strategies that give big brands an unfair advantage to local businesses. For that reason, I created the Local Rock Star Intensive, where I help local business owners use their small stage to have a BIG impact. Thank you for being here and reading this far!

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