Build your business for success

Discover Your Brand’s Style With Our Archetype Quiz.

There isn’t just one “right” way to build a business, just like there isn’t one “right” way to dress yourself. If you’re building your brand by copying a style that isn’t you, it will be as ill-fitting as someone else’s tailored suit.

Unlock the potential of your business and connect with your ideal communities by taking our brand archetype quiz. You will begin to answer a crucial question: “What type of founder are you?”

There are fashion editors and designers in fancy buildings in Manhattan and Milan who think they tell the world how to dress. But most of us have figured out that trying to mimic their style doesn’t work for us. Their ideas don’t fit our body types, budgets, or lifestyles, so we adapt what we have to create our own style.

But when it comes to business, we’re still trying to stuff ourselves into one or two methodologies created by very similar bankers and executives in New York and Seattle high rises.

It’s time to find a way that fits us better—one that highlights the specific talents we each bring to the table.

Our brand archetype quiz can help you understand how your unique brand personality resonates with your audience and direct you to the next steps for making your brand growth more sustainable and fun.

Searching for business solutions tailored to fit your unique style can be exhausting, frustrating, and confusing.

What seems to work for other local businesses doesn’t give you the same results.

And simply choosing something and seeing what works wastes precious resources.

With our free 5-minute quiz, you’ll finally get the direction you’ve been looking for.

Move forward with clarity and confidence.

Our Brand Archetype Quiz can help you define the most effective business support for you.

You need business solutions that support the unique way you structure your business and generate leads and sales.

After over a decade of helping founders like you develop sustainable business practices, I’ve seen a variety of leadership styles.

Each type of owner and their brand has something special to bring to the table, and they’re each highly effective in their own way.

Generating more business doesn’t have to be teetering-on-stilettos frustrating or too-tight-to-walk-in exhausting.

Take a moment to imagine...

Finding systems that work even when you’re not, giving you space to enjoy the perks of business ownership.

Implementing routines for day-to-day operations that free you to focus on the leadership role only you can fill.

Quickly sifting through the tips and offers that flood your inbox because you’re confident in the next steps you need to take.

When you tap into your brand archetype, you can be more discerning about the tools and systems you choose to incorporate into your business.

With the Brand Archetype Quiz, you’ll discover your unique approach to generating business—and what to do next.

What's your brand archetype?

The Fully Booked Cover Band

You have the growth part of the business covered. But you need tools that will sustainably support that growth well into the future while giving you room to breathe.

The Indie Artist

You are a visionary beloved by your fans but are looking to expand your team and your business. You feel like you still have a greater impact to make as a founder.

The Solo Act

You’re happy being a one-person show, and you’re not looking to put together a band. But you are searching for a way to create space for the lifestyle you want without giving up your autonomy as a founder.

The Crossover Sensation

You’re a natural idea generator who needs strategies that will help you develop your ideas to their fullest potential but still allow you room to play.

The Jukebox Hero

You’ve been successful in the past, and you’re looking for ways to leverage your strengths to continue to reach today’s customers without sacrificing what got you here.

Each brand archetype has what it takes to grow a sustainable business that balances impact and profit.

The first step is to understand your brand archetype and where your business is right now.

Then, you can build on your business-generating strengths and determine what tools you need to support your brand growth on your terms.

Meet Renia Carsillo, the creator of the Brand Archetype Quiz.

Renia Carsillo is the founder of Realign Consulting, a business strategy firm that helps impact-driven brands develop sustainability-minded business systems that put people first.

Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to small and mid-size companies shaping their communities every day.

Specifically, she helps these leaders and their teams integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives.

"Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected.”

Renia Carsillo