Are you tired of bro marketing, manipulative algorithms, and sales funnels that encourage you to ‘trip’ a prospect to make her buy more? Then you’re in the right place.
On Small Stage, Big Impact veteran digital strategist, Renia Carsillo, combines solo teaching episodes with interviews to help you learn how to build a sustainable, people-first digital strategy that works for your business. Along the way, she speaks to digital activists, upstart developers, badass content creators, brave community leaders, and other behind-the-scenes folx you probably haven’t heard on a podcast before. To help you answer one important question:
How do we do better digital (#DoBetterDigital) so we can be better humans?
Is your website holding you back?
In this week’s episode, we talk with web developer and digital marketer Kronda Adair about what many websites are missing when it comes to effective marketing.
It’s more than just the wrong fonts or bad pop-ups. You must approach website design and content with a full understanding of your audience. Otherwise, your website is going to come up short.
“Me-centered” marketing isn’t sustainable.
As Kronda reminds us, “Business is really about building relationships.” People buy products and services from businesses they like, know, and trust. How do you build that relationship?
Kronda gives us some concrete tips, like:
- Avoid tiny, hard-to-read fonts,
- Don’t put testimonials in sliders, and
- Consider turning off pop-ups for mobile.
But we also discuss the mindset we need to #DoBetterDigital. What value are we offering our audience? Would we use these tactics if we were speaking in person? Kronda reminds us,
“Just because you’ve received bad marketing doesn’t mean can’t give good marketing.”
When you lead with a service mentality, your audience responds – with their wallets as well as their loyalty.
Listen now.
In episode 39 of Small Stage, Big Impact we discuss:
- [8:58] How to determine if your website is working for you (or if it’s just pretty)
- [13:06] The secret to good marketing with a compelling lead magnet
- [19:30] How to be effective with your lead capture without being annoying
- [26:00] Why you should avoid “me-centered” language and how to fix it
- [33:08] Why you should be wary of “web guys” when choosing a web developer
- [38:51] The importance of understanding who you’re selling to
- [40:27] How to co-create with your audience with transparency and integrity
- [49:50] The key to effective marketing that many business owners are missing
- [56:28] What it REALLY takes to make six figures in 30 days
Resources mentioned by Kronda and Renia in the episode:
- Check out Kronda’s free and paid resources at https://members.karveldigital.com
- Sign up for Kronda’s podcast waitlist at https://members.karveldigital.com/products/courses/view/26
- Follow Kronda on Facebook and Instagram
- Join the Service CEOs Facebook group
- Chris Davis on Contextual Calls-to-Action
- Leave a review on iTunes
- Follow LoreniaC on Instagram
- Watch this episode on YouTube
- Don’t miss an episode of season 4 of Small Stage, Big Impact
Is your website holding you back?
In this week’s episode, we talk with web developer and digital marketer Kronda Adair about what many websites are missing when it comes to effective marketing.
It’s more than just the wrong fonts or bad pop-ups. You must approach website design and content with a full understanding of your audience. Otherwise, your website is going to come up short.
“Me-centered” marketing isn’t sustainable.
As Kronda reminds us, “Business is really about building relationships.” People buy products and services from businesses they like, know, and trust. How do you build that relationship?
Kronda gives us some concrete tips, like:
- Avoid tiny, hard-to-read fonts,
- Don’t put testimonials in sliders, and
- Consider turning off pop-ups for mobile.
But we also discuss the mindset we need to #DoBetterDigital. What value are we offering our audience? Would we use these tactics if we were speaking in person? Kronda reminds us,
“Just because you’ve received bad marketing doesn’t mean you can’t give good marketing.”
When you lead with a service mentality, your audience responds – with their wallets as well as their loyalty.
Listen now.
Also Available on YouTube with Custom Captions for Non-Hearing
Episode 39 Recap
- [8:58] How to determine if your website is working for you (or if it’s just pretty)
- [13:06] The secret to good marketing with a compelling lead magnet
- [19:30] How to be effective with your lead capture without being annoying
- [26:00] Why you should avoid “me-centered” language and how to fix it
- [33:08] Why you should be wary of “web guys” when choosing a web developer
- [38:51] The importance of understanding who you’re selling to
- [40:27] How to co-create with your audience with transparency and integrity
- [49:50] The key to effective marketing that many business owners are missing
- [56:28] What it REALLY takes to make six figures in 30 days
Resources Mentioned in Episode 39
- Check out Kronda’s free and paid resources at https://members.karveldigital.com
- Sign up for Kronda’s podcast waitlist at https://members.karveldigital.com/products/courses/view/26
- Follow Kronda on Facebook and Instagram
- Join the Service CEOs Facebook group
- Chris Davis on Contextual Calls-to-Action
- Leave a review on iTunes
- Follow LoreniaC on Instagram
- Watch this episode on YouTube
- Don’t miss an episode of season 4 of Small Stage, Big Impact
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Small Stage, Big Impact is hosted by Renia Carsillo (that’s me!). I am hardcore passionate and committed to bringing the systems and strategies that give big brands an unfair advantage to local businesses. For that reason, I created the Local Rock Star Intensive, where I help local business owners use their small stage to have a BIG impact. Thank you for being here and reading this far!
