A local founder’s second career finds new life with a dynamic trades business coach. MEET THE CLIENT: When Lisa Council (then Lisa Hannon) founded Mrs. Grout in 2014, she had two goals in mind. First, she wanted to change perceptions about what women can do for work by creating the premier grout cleaning service in …
Local Founder Uses Trades Business Coaching to Unlock Her Strengths as a Leader Read More »
Bi-Coastal Business discovers that a sustainable marketing strategy shines a spotlight on a company’s unique impact. MEET THE CLIENT: When Communications Coaches Julie Fogh and Casey Erin Clark founded Vital Voice Training, they set out to change the perception of what leaders are supposed to look and sound like. They believed that a person’s voice …
How Vital Voice Training Quadrupled Their Earnings While Creating Space for Joy Read More »
4 Simple Solutions for Accessible Digital Content that Won’t Break the Bank When the adult disabled community accounts for over 25% of the population, it doesn’t make much business sense to ignore accessibility when creating your brand’s digital content. But the conversation around accessibility encompasses more than the most obvious needs of the disabled community. Significant …
How to Create Accessible Content for Sustainable Engagement and Growth Read More »
Community Business learns sustainable business growth comes from intentional realignment with people-first strategies. MEET THE CLIENT: Vinnie Camenzuli founded Taddeo Electrical Contractors in 2010. He began with the principles of integrity, learning, and persistence. His business is named in honor of the man who taught him these values – his late father Guida Taddeo Camenzuli. At that …
What if I told you it was possible to have fun with your digital strategy and not feel overwhelmed by it? In today’s episode of Small Stage, Big Impact, we’ll discuss the Trinity Principle. This strategy takes the overwhelm out of digital marketing, gives you back control over where and how you engage your audience, and …
E52: Why Less is Better in Your Digital Strategy: The Trinity Principle Explained Read More »
Are you underinvesting in the most critical piece of your digital strategy? In today’s episode, we discuss why a copy-first digital marketing strategy makes the most sense, even in a video world. Copy is the words you use to market your brand and sell your product. It’s the number one thing that connects you to your …
E53: Choosing A Copy-First Digital Strategy in a Video World Read More »
When it comes to building a blog, creating content is only the first step. You also have to make that content accessible. Values-driven marketing is about putting people first. You’ve worked hard to create blog posts that provide value for your audience. But your job isn’t done. Your digital strategy must consider two questions: How …
E54: Blogging in 2021 (And Beyond): Ditch the Live Journal Vibe and Do This Instead Read More »
Are you unsure where to start to #DoBetterDigital with your marketing strategy? This Tuesday, your next step will be delivered right to your inbox. The Genevieve Digital team has been working hard to create actionable resources for business leaders like you: Leaders who want to get better results with digital marketing without compromising their values. …
E58: Do Better Digital Tips and Actionable Strategies Whenever You Need Them Read More »
Are you ready to revitalize your business and take it to the next level? This week I’m teaming up with project manager and business systems extraordinaire Stephanie Veraghen. We’ve been working hard behind the scenes to bring you a business development program you won’t find anywhere else. Have you been there, done that with marketing …
E59: Need to get your business shit together? Introducing GYST with Stephanie Veraghen Read More »
Has running a business taken over your life? You’re making good money and have no shortage of clients. You’re feeling pretty successful with this business that you’ve built from the ground up. But you feel that if you blink too long it will start to crumble. Taking a day off is out of the question. …
E60: Struggling to Scale to 7-figures? Let’s Assess Your Mess Together Read More »
Refresh and reset each week with 2 tools, resources, or habits to realign how you think about your business with this quick weekly read.
