DIY Digital Marketing

Episode 52 Featured Image Trinity Principle Explained

E52: Why Less is Better in Your Digital Strategy: The Trinity Principle Explained

What if I told you it was possible to have fun with your digital strategy and not feel overwhelmed by it? In today’s episode of Small Stage, Big Impact, we’ll discuss the Trinity Principle. This strategy  takes the overwhelm out of digital marketing, gives you back control over where and how you engage your audience, and …

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Episode 53 Featured Image Copy First Strategy

E53: Choosing A Copy-First Digital Strategy in a Video World

Are you underinvesting in the most critical piece of your digital strategy? In today’s episode, we discuss why a copy-first digital marketing strategy makes the most sense, even in a video world. Copy is the words you use to market your brand and sell your product. It’s the number one thing that connects you to your …

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Episode 54 Featured Image Blogging in 2021

E54: Blogging in 2021 (And Beyond): Ditch the Live Journal Vibe and Do This Instead

When it comes to building a blog, creating content is only the first step. You also have to make that content accessible. Values-driven marketing is about putting people first. You’ve worked hard to create blog posts that provide value for your audience. But your job isn’t done. Your digital strategy must consider two questions:  How …

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Episode 58 Featured Image Do Better Digital Tips

E58: Do Better Digital Tips and Actionable Strategies Whenever You Need Them

Are you unsure where to start to #DoBetterDigital with your marketing strategy? This Tuesday, your next step will be delivered right to your inbox. The Genevieve Digital team has been working hard to create actionable resources for business leaders like you: Leaders who want to get better results with digital marketing without compromising their values. …

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Episode 59 Featured Image Introducting GYST

E59: Need to get your business shit together? Introducing GYST with Stephanie Veraghen

Are you ready to revitalize your business and take it to the next level? This week I’m teaming up with project manager and business systems extraordinaire Stephanie Veraghen. We’ve been working hard behind the scenes to bring you a business development program you won’t find anywhere else. Have you been there, done that with marketing …

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Episode 60 Featured Image Scale Your Business

E60: Struggling to Scale to 7-figures? Let’s Assess Your Mess Together

Has running a business taken over your life? You’re making good money and have no shortage of clients. You’re feeling pretty successful with this business that you’ve built from the ground up. But you feel that if you blink too long it will start to crumble. Taking a day off is out of the question. …

E60: Struggling to Scale to 7-figures? Let’s Assess Your Mess Together Read More »

Episode 48 Featured Image Inclusive Imagery

E48: Pictures Speak Louder Than Intentions: What do your visuals say about your brand (and you)?

If a picture is worth a thousand words, then what are your images saying about your brand? My struggle to find images and photography that accurately portrays me and my brand started several years ago. I don’t like the way I appear on camera, and I’ve been told several times that I’m just not photogenic. …

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Episode 42 Featured Image Crystal Smith

E42: Digital Marketing Sucks (Sometimes): The Most Ridiculous Things We’ve Seen in Marketing with Crystal Smith

2020 is the year the world turned upside down. Has your marketing kept up? In today’s episode, we talk with Jedi Marketing Master, cohost of Digital Dykes, and my longtime friend, Crystal Smith.  We’re looking back at the biggest marketing fails of 2020, as well as what it takes to stay relevant in a changing …

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Episode 38 Featured Image Meta Data

E38: How to Kick Ass at Meta Data (Aka. The Least Sexy and Seriously Critical Part of SEO and Accessibility That You’re Probably Ignoring)

What if you could improve your SEO and #DoBetterDigital at the same time? Between the useful, quality content on your website and a potential customer lies a few pieces of text. This text can mean the difference between converting a new lead or losing another one to the competitors. What could make such a big …

E38: How to Kick Ass at Meta Data (Aka. The Least Sexy and Seriously Critical Part of SEO and Accessibility That You’re Probably Ignoring) Read More »

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