E55: CTAs That Work: Avoid the Ick Factor and Empower Your Audience to Take Action
The Call to Action (CTA) is often seen as a necessary evil in marketing. But while it is necessary, it doesn’t have to be evil. The reality of marketing is that, ultimately, you are asking people to give you money. (Sometimes their time, or a positive review, but usually it’s money.) The reality of running …
E55: CTAs That Work: Avoid the Ick Factor and Empower Your Audience to Take Action Read More »