The Call to Action (CTA) is often seen as a necessary evil in marketing. But while it is necessary, it doesn’t have to be evil. The reality of marketing is that, ultimately, you are asking people to give you money. (Sometimes their time, or a positive review, but usually it’s money.) The reality of running …
E55: CTAs That Work: Avoid the Ick Factor and Empower Your Audience to Take Action Read More »
If you’re tired of the hamster wheel of social media content creation, it’s time to focus on a more sustainable business model. It’s a fact that our world is largely influenced by social media. It’s also true that social media can be a useful tool in your digital marketing strategy – especially with a #DoBetterDigital …
Search Engine Marketing is essential to a sustainable marketing strategy. But how do you ensure that your SEM is values-driven? In the last episode, we talked about the advantages of a search-based marketing strategy over one driven by social media. This week we are taking a deeper dive into Search Engine Marketing (SEM). We will explore how …
What would change for you if you viewed your SEO strategy as a transformational change instead of just data-driven analytics? In today’s episode, I’m sharing my thoughts on how SEO fits into our #DoBetterDigital strategy. Search engine optimization is about more than traffic, keywords, and backlinks – though those things are important. Great SEO is …
E43: SEO is a Long Term Strategy: Think Cycles, Not Straight Lines Read More »
What would you do if you knew your content wasn’t reaching 20% of your audience? In today’s episode, we talk with Deaf writer and disability rights activist Jennifer Brown. As Jennifer explains, most disabled people come into activism through necessity, not desire. She and many others have spent their lives fighting for accessibility to things …
Are you ready to be more creative in your marketing? I imagine that for many of you, one of these two thoughts is holding you back: “When would I have time for that? By the time I come up with a post and copy-and-paste it to all of my platforms AND interact with the …
Do your potential customers know exactly what it takes to do business with you? Before you answer, take a minute to ask yourself these three questions: Does my website clearly display the first step for purchasing from me within the first three seconds with the clarity of a toddler asking for Teddy Grahams? Can every …
Refresh and reset each week with 2 tools, resources, or habits to realign how you think about your business with this quick weekly read.
