SEM Strategies

Episode 55 Featured Image Calls To Action That Work

E55: CTAs That Work: Avoid the Ick Factor and Empower Your Audience to Take Action

Share on facebook Share on twitter Share on linkedin The Call to Action (CTA) is often seen as a necessary evil in marketing. But while it is necessary, it doesn’t have to be evil. The reality of marketing is that, ultimately, you are asking people to give you money. (Sometimes their time, or a positive …

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Episode 56 Featured Image Search vs Social

E56: Choosing SEO in a Social Media Obsessed World: Why Sustainability-Minded Marketers Forgo the Influencer Model

Share on facebook Share on twitter Share on linkedin If you’re tired of the hamster wheel of social media content creation, it’s time to focus on a more sustainable business model. It’s a fact that our world is largely influenced by social media. It’s also true that social media can be a useful tool in …

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Episode 57 Featured Image SEM Best Practices

E57: 9 SEM Best Practices for Values-Driven Marketing: Dominate A Google Search the Non-Gross Way

Share on facebook Share on twitter Share on linkedin Search Engine Marketing is essential to a sustainable marketing strategy. But how do you ensure that your SEM is values-driven? In the last episode, we talked about the advantages of a search-based marketing strategy over one driven by social media.  This week we are taking a deeper dive …

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Episode 43 Featured Image Transformative SEO

E43: SEO is a Long Term Strategy: Think Cycles, Not Straight Lines

Share on facebook Share on twitter Share on linkedin What would change for you if you viewed your SEO strategy as a transformational change instead of just data-driven analytics? In today’s episode, I’m sharing my thoughts on how SEO fits into our #DoBetterDigital strategy. Search engine optimization is about more than traffic, keywords, and backlinks …

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