Values Driven Marketing

How to Create Accessible Content with Renia Carsillo

How to Create Accessible Content for Sustainable Engagement and Growth

4 Simple Solutions for Accessible Digital Content that Won’t Break the Bank When the adult disabled community accounts for over 25% of the population, it doesn’t make much business sense to ignore accessibility when creating your brand’s digital content. But the conversation around accessibility encompasses more than the most obvious needs of the disabled community. Significant …

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Episode 51 Featured Image Bro Marketing

E51: How to Identify Bro Marketing and Find Success Without Resorting to Predatory Tactics

When it comes to breaking up with Bro Marketing, identifying it is the first step. How do you know if you’ve been using Bro Marketing tactics? It’s simple: if you’ve ever felt manipulative when trying to make a sale, you’ve participated in Bro Marketing. Bro Marketing is like a bad relationship. It makes a lot of …

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Episode 49 Featured Image Favorite Podcasts of 2020

E49: Podcasts That Made Us Think This Year: Team Genevieve Digital shares their Favorite Podcasts from 2020

Have you thought about the types of people who make up your team? Our team at Genevieve Digital is made up of women from diverse backgrounds, talents, and experiences. They each bring a unique perspective that enriches the work we’re doing. Recently, we went through an exercise that opened my eyes to the valuable assets …

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Episode 44 Featured Image Naomi Hattaway

E44: Community Building When We Don’t All Think the Same with Naomi Hattaway

What are you doing to actively build up your community? If 2020 has taught us anything, it’s that we really do need each other. In our personal and professional lives, we depend on our community not just to survive, but to thrive.  Today’s guest is Naomi Hattaway, an experienced world traveler and current City Council …

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Episode 41 Featured Image Neutrality in Business

E41: Neutrality is Bad for Your Business: A Pre-Election PSA for Small Business

Have you ever been told that when doing business you need to check your opinions on politics and religion at the door? I received this advice from a former mentor, and I’ve spent the past eight years proving him wrong. In today’s social media world, neutrality is not an option. Not only is neutrality morally …

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Episode 39 Featured Image Kronda Adair

E39: Let’s Get Real About Bro Marketers, Lead Capture, and What it Really Takes to Make Six Figures in 30 Days Online with Kronda Adair

Is your website holding you back? In this week’s episode, we talk with web developer and digital marketer Kronda Adair about what many websites are missing when it comes to effective marketing. It’s more than just the wrong fonts or bad pop-ups. You must approach website design and content with a full understanding of your …

E39: Let’s Get Real About Bro Marketers, Lead Capture, and What it Really Takes to Make Six Figures in 30 Days Online with Kronda Adair Read More »

Episode 36 Featured Image Do Better Digital

E36: Do Better Digital: A Call to Action for Digital Influencers, Marketers, and Online Content Creators

How can you make a kinder, more just world as a digital influencer? You may have heard this phrase by Gary Vaynerchuck: “Marketers ruin everything.” If that statement is true, then it makes me wonder:  If marketers are powerful enough to “ruin everything,” aren’t we also powerful enough to change things for the better?Season Four …

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Episode 28 Featured Image Lori Bainum Courage

E28: Courage, Part 2: Leading from Your Values with Lori Bainum

Sometimes our biggest act of courage is getting to know ourselves. Are you scared to be still and just sit with yourself?  Have you ever thought about why that is?  Have you considered that knowing yourself is essential to growing your business? In today’s episode, I talk once again with my longtime friend and coach, …

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Episode 27 Featured Image Create the Change

E27: Courage, Part 1: A Call to Community Business Leaders to Create the Change We Wish To See In The World

What does it mean to have courage? Even thinking about taking a risk, especially a business risk, can leave us feeling apprehensive. And while a single act of bravery can be difficult, repeatedly taking risks can be downright scary.  But what if I told you that sustaining courageous action is exactly what your business needs? …

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