What if I told you it was possible to have fun with your digital strategy and not feel overwhelmed by it? In today’s episode of Small Stage, Big Impact, we’ll discuss the Trinity Principle. This strategy takes the overwhelm out of digital marketing, gives you back control over where and how you engage your audience, and …
E52: Why Less is Better in Your Digital Strategy: The Trinity Principle Explained Read More »
Are you underinvesting in the most critical piece of your digital strategy? In today’s episode, we discuss why a copy-first digital marketing strategy makes the most sense, even in a video world. Copy is the words you use to market your brand and sell your product. It’s the number one thing that connects you to your …
E53: Choosing A Copy-First Digital Strategy in a Video World Read More »
When it comes to building a blog, creating content is only the first step. You also have to make that content accessible. Values-driven marketing is about putting people first. You’ve worked hard to create blog posts that provide value for your audience. But your job isn’t done. Your digital strategy must consider two questions: How …
E54: Blogging in 2021 (And Beyond): Ditch the Live Journal Vibe and Do This Instead Read More »
Are you unsure where to start to #DoBetterDigital with your marketing strategy? This Tuesday, your next step will be delivered right to your inbox. The Genevieve Digital team has been working hard to create actionable resources for business leaders like you: Leaders who want to get better results with digital marketing without compromising their values. …
E58: Do Better Digital Tips and Actionable Strategies Whenever You Need Them Read More »
Are you ready to revitalize your business and take it to the next level? This week I’m teaming up with project manager and business systems extraordinaire Stephanie Veraghen. We’ve been working hard behind the scenes to bring you a business development program you won’t find anywhere else. Have you been there, done that with marketing …
E59: Need to get your business shit together? Introducing GYST with Stephanie Veraghen Read More »
Has running a business taken over your life? You’re making good money and have no shortage of clients. You’re feeling pretty successful with this business that you’ve built from the ground up. But you feel that if you blink too long it will start to crumble. Taking a day off is out of the question. …
E60: Struggling to Scale to 7-figures? Let’s Assess Your Mess Together Read More »
When it comes to breaking up with Bro Marketing, identifying it is the first step. How do you know if you’ve been using Bro Marketing tactics? It’s simple: if you’ve ever felt manipulative when trying to make a sale, you’ve participated in Bro Marketing. Bro Marketing is like a bad relationship. It makes a lot of …
The Call to Action (CTA) is often seen as a necessary evil in marketing. But while it is necessary, it doesn’t have to be evil. The reality of marketing is that, ultimately, you are asking people to give you money. (Sometimes their time, or a positive review, but usually it’s money.) The reality of running …
E55: CTAs That Work: Avoid the Ick Factor and Empower Your Audience to Take Action Read More »
If you’re tired of the hamster wheel of social media content creation, it’s time to focus on a more sustainable business model. It’s a fact that our world is largely influenced by social media. It’s also true that social media can be a useful tool in your digital marketing strategy – especially with a #DoBetterDigital …
Search Engine Marketing is essential to a sustainable marketing strategy. But how do you ensure that your SEM is values-driven? In the last episode, we talked about the advantages of a search-based marketing strategy over one driven by social media. This week we are taking a deeper dive into Search Engine Marketing (SEM). We will explore how …
Refresh and reset each week with 2 tools, resources, or habits to realign how you think about your business with this quick weekly read.
